詳細資料ISBN:9780130618764 叢書系列:餐旅 規格:精裝 / 普通級/ 單色印刷 / 初版 出版地:台灣 內容簡介 APPROPRIATE FOR GRADUATE AND UPPER-LEVEL COURSES IN HOSPITALITY MANAGEMENT, STRATEGY, AND BUSINESS DEVELOPMENT. THIS COMPREHENSIVE UP-TO-DATE GUIDE TO CURRENT MANAGERIAL STRATEGIES IN THE HOSPITALITY INDUSTRY PROVIDES AN APPLIED, IN-DEPTH UNDERSTANDING OF HOW THE INDUSTRY DEVELOPS, GROWS, AND OPERATES. COVERING ALL THE MANAGEMENT STRATEGY DISCIPLINES SUCH AS BUSINESS DEVELOPMENT, FINANCE, HUMAN RESOURCES, AND MARKETING—THIS BOOK FEATURES REAL LIFE HOSPITALITY INDUSTRY CASE EXAMPLES, MANAGEMENT STRATEGY TOOLS, EXTENSIVE GLOSSARY, PERSONAL INSIGHTS, AND LEADERSHIP EXAMPLES. THIS TEXT PROVIDES A GLOBAL PERSPECTIVE, WRITTEN BY AN EDUCATOR WITH OVER 30 YEARS MANAGEMENT EXPERIENCE IN THE HOSPITALITY INDUSTRY.
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